Liminality Records is a boutique record label committed to creating timeless music and art through developing a roster of trendsetting musical artists, with notoriety in the field of visual arts.
We Create Cultural Icons.
releases
Case Study
Trek-A-Porter
CLIENT
Trek-A-Porter
CHALLENGE
Help Flux to become the brand that it deserves, increase clientele and brand recognition, design and execute content that caters to a higher caliber of artists, record labels and creative agencies all without alienating current brand champions.
DELIVERABLES
Strategy
Rebranding
Content
Web Design & Development
Collateral
Digital & Print Ad Campaign
Experiential Design
OUTCOME
An exponential increase in client booking. Accessed new untapped markets.
What happened?
The studio went from booking local stars to recording
Paul McCartney’s latest album.
(Yes, the guy from The Beatles)
A gypsy-glam journey of making...
Miami, FL
4,000 miles. 15 designers. 11 days. 4 iconic cities. 1 Airstream.
We helped Trêk-À-Porter, a mobile Airstream pop-up, fashion odyssey, culinary tasting, art in progress and shopping extravaganza tour 4 iconic cities in Miami, New Orleans, Nashville, and New York City.
For 11 days, the Trêk-À-Porter team collaborated with 15
fashion and accessory designers, local food and liquor
partners and artists to bring a one of a kind boho-chic
experience to each city on the tour.
We provided Trêk-À-Porter with strategy, branding, content production, experiential design & strategy, website
development, social media, and digital Ad campaign.
Check out this article on Trêk-À-Porter by Airstream.
New Orleans, LA
Nashville, TN
New York, NY
Impact by the numbers
186%
INCREASE IN SALES
4K to14K
SOCIAL MEDIA
84%
CELEBRITY BOOKINGS
9.28%
FUNNEL CONVERSION RATE
3K to 8K
INCREASE IN PAGE VIEWS PER MONTH
34%
DROP IN BOUNCE RATE
…and they expanded 500SQF of real estate by adding a whole new studio in the basement level.
They call it the Dungeon Room.
Impact by the space
Visit Flux Studio's website.
